Berylitics was born from a desire to combat this cynical
assessment of the talent in corporate India.
When the number of Indians gunning for a white-collar job
exceeds the population of the United States, there are bound to
be challenges in honing talent. This is where Berylization or
proven international & academic techniques along with a deeper
cultural understanding of India and Indians come into play.
People and ideas are varied and complex. Naturally, the process
that enhances them must be equipped to handle this. That’s why
Berylitics goes beyond soft skills expertise alone to bring out the
best in people and how they think about brands and themselves.
This is NOT a toolbox. It’s not a rigid suite of solutions that will
be forced upon you. The core philosophy is to figure out your
needs and then customize an approach that will give you the
most value for your investment.
The main areas of the Offer are called Shine Enhancers.
Each of these has been carefully crafted to bring out
the best in people and ideas.
It’s a bit of a yin-yang construct where each is better if it learns
to be more like the other. Berylitics teaches people how to up
their brand value helps brand stakeholders bring out human
qualities in their brand.
This switch in perspective is critical to bring out the shine in
people and brands. Learn how Shine Enhancers can achieve this
for you or your team.
Both people and brands have personality traits. The ones with
positive, desirable, aspirational traits are hard to miss because they
tend to be successful.
People who manage their personal brand well tend to shine in their
careers. They overcome the notion of imperfections and shortcomings.
And brands that truly connect with people tend to have unmistakably
human qualities. These are the ones that were able to break out of the
cold, hard packaging of simply being a product with a logo.
Berylitics brings out the shine in people and ideas using these Shine Enhancers.
The Berylitics Offer calls upon a diverse range of skill sets. A custom solution for
you may mix and match these offers to give you the best results.
Companies like the Taj Group of Hotels, Google,
Facebook and Apple boast about recruiting not just the
top talent, but people who subscribe to the company’s
values and in many cases remain very loyal to them.
Green beryl (the emerald or crown jewel among beryls)
figures out what makes employees more productive,
loyal, driven, creative, empowered and happy. These
people contribute more impressively to your bottom line.
When people and companies benefit, there’s much to be
gained.
There’s no devil in these details.
Learn more about Green beryl.
Business writing often feels complicated, verbose,
pedantic and ironically even unprofessional. How can we
win consumer hearts and purses, if we can’t first capture
the mind?
Calligrate brings out the shine in your ideas by delivering
professional quality copywriting that’s more readable and
impactful. Websites, company or brand blogs, press
releases, whitepapers, brochures, corporate video scripts
etc. are covered in the Offer. You can check out a sample
of our work in the “Why Berylitics” video.
More on Calligrate
Since Berylitics is in the business of understanding people, brands and
ideas - none of this can happen without probing to get at what’s going
on at a deeper level. That’s where a solid understanding of how to
design and conduct research along with the skill to analyze (qualitative
and quantitative) data is critical.
Drillbit is Berylitics’ research offer with qualitative and quantitative
components. Digging deeper naturally produces more insightful research
that can actually be applied in market. The best part - this is fully
customized to your needs and situation. Just like drill bits!
More on Drillbit
We guarantee all the learning and no pedagogy. The self-discovery and
no mumbo jumbo. The fun and no flakiness.
Since Berylization calls for diverse skills, various specialists like artists,
psychologists, semioticians, HR specialists etc. are brought in to
address the needs of each case. This ensures the results truly shine.
Berylization is the process that triggers
the shine in ideas and people.
It’s a hybrid art-science blend that brings
many disciplines, experiences and insights
together to make things better.
