As the name suggests, this is about identifying the seeds of an
idea (that we may not even know we have) and nurturing it into
a full-blown gem of an idea. By synthesizing multiple
perspectives in a constructive, fun environment you get to see
that the sum is significantly greater than its parts.
The session first ensures that we are tackling the right questions
and there’s a plan to ensure buy-in among all who have a stake in
the outcome. Different teams, vendors, bosses, agencies - are all
taken into account. Intense breakout sessions, projective
techniques, what-if scenarios, market research, branding
principles and consumer psychology are all used to isolate the
best solutions to your problems.
A great solution for smaller marketing companies who don’t have
massive budgets for agencies and consultants
●
Innovation Infusion - Helping brand managers, custodians, R&D
folks and others sail unchartered territories for their brands by
breaking out of “business as usual” mode. Figuring out ways to
invigorate the brand and people, discover new consumer needs and
create new product categories.
●
Facilitation – bringing together different interest groups and
stakeholders and moving them toward a common goal
●
Brand identity & positioning
●
Figuring out the way forward for a brand
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Creative & design development
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Product development
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Corporate philosophy
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Brand name workshops
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Thought leadership - establishing the brand as the cutting-edge,
thinking player
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Other custom workshops (management & talent solutions as required)
Companies like the Taj Group of Hotels, Google,
Facebook and Apple boast about recruiting not just the
top talent, but people who subscribe to the company’s
values and in many cases remain very loyal to them.
Green beryl (the emerald or crown jewel among beryls)
figures out what makes employees more productive,
loyal, driven, creative, empowered and happy. These
people contribute more impressively to your bottom line.
When people and companies benefit, there’s much to be
gained.
There’s no devil in these details.
Learn more about Green beryl.
Business writing often feels complicated, verbose,
pedantic and ironically even unprofessional. How can we
win consumer hearts and purses, if we can’t first capture
the mind?
Calligrate brings out the shine in your ideas by delivering
professional quality copywriting that’s more readable and
impactful. Websites, company or brand blogs, press
releases, whitepapers, brochures, corporate video scripts
etc. are covered in the Offer. You can check out a sample
of our work in the “Why Berylitics” video.
More on Calligrate
Since Berylitics is in the business of understanding people, brands and
ideas - none of this can happen without probing to get at what’s going
on at a deeper level. That’s where a solid understanding of how to
design and conduct research along with the skill to analyze (qualitative
and quantitative) data is critical.
Drillbit is Berylitics’ research offer with qualitative and quantitative
components. Digging deeper naturally produces more insightful research
that can actually be applied in market. The best part - this is fully
customized to your needs and situation. Just like drill bits!
More on Drillbit
